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From a founder's concept to a product in use.

Each product is told the same way: where the founder started, what was hard for the user, the product decision, and how it works now.

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First products, shaped and built with founders.

  1. De-Posit · Rental property

    01 / 03

    The deposit that stopped being cash

    Where it started
    Let tenants move in without a cash deposit, while landlords stay protected.
    What was hard
    Landlords still needed cover, and the back office ran on email, spreadsheets and WhatsApp.
    The product decision
    Swap the cash deposit for a secure pre-authorisation, with the landlord protection visible throughout.
    How it works now
    Tenants apply online. Landlords see their cover, and the team works from one dashboard.
    Read the De-Posit storyVisit De-Posit

  2. Dema IQ · Compliance screening

    02 / 03

    The screening result you can prove

    Where it started
    Screen a name against Namibia's PIP register and the UN sanctions list, and prove it was done.
    What was hard
    Global lists miss local public appointments, and auditors need proof of every search.
    The product decision
    One search for both checks, the evidence behind every match, and a certificate anyone can verify.
    How it works now
    Officers search once, review the evidence, record a decision and keep a certificate for audit.
    Read the Dema IQ storyVisit Dema IQ

  3. The Noticed Club · Personal branding

    03 / 03

    Every post starts with something true to say

    Where it started
    Capture what founders and executives know, in their own words, so the team always has something true to write about.
    What was hard
    Clients had no time to sit down and write, and intake forms produced thin answers that sounded like everyone else.
    The product decision
    An AI interview that asks for the story behind a thin answer, and files what people say into a structured knowledge base.
    How it works now
    The team works from each client's stories, beliefs and voice, and drafts, approves and plans LinkedIn posts in one workspace.
    Read The Noticed Club storyVisit The Noticed Club

Proking Solutions made designing our new platform effortless. They were efficient, easy to work with, and consistently delivered results that exceeded expectations, often anticipating our needs without lengthy explanations. I'm looking forward to continuing to develop our product with them.

Willem Van der MerweCo-Founder, De-Posit

A product we own and run.

We build our own product to the same standard. It is how we learn what running a product feels like from the founder's side.

  1. Verdict · Brand marketing

    01 / 01

    Why AI recommends your competitor first

    Where it started
    Show a marketing team why AI assistants recommend a competitor first.
    What was hard
    Mention counts do not say what to fix, or whether it is worth fixing.
    The product decision
    Turn each missed recommendation into a ranked card with evidence and a fix.
    How it works now
    The team sees the evidence and a reviewed fix for each one, and knows what to change first.
    Read the Verdict storyVisit Verdict

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