A studio for first products.
Proking Solutions is a South African software product studio. We help founders who know their industry shape a concept into a first software product, build it, then stay on to run and improve it.
Software that is obvious to use.
The products worth using have one thing in common: everything is obvious. You open them, you know what to do, and the complicated part of the job feels manageable. That is the standard we hold our work to.
Most of the founders we work with are not technical, and they should not have to be. They know their industry and the problem better than anyone. They arrive with a concept. Our job is to work out how the product should solve the problem as a whole, not feature by feature, then turn that into a product their customers can use.
Four things you can count on.
Direct contact
No account managers and no relay. You talk to the people shaping and building your product.
Continuity built in
More than one person knows every product, so the work keeps moving when someone is away.
A limited number of clients
New work is staggered around the clients we already look after, so each product gets the attention it needs.
Agreed in writing
Scope, reviews and changes are written down, so nobody has to rely on memory.
The product standard
Clear, useful and good to use.
Clear
Workflows make complex tasks understandable. A first-time user gets through the main job without a manual.
Useful
Every feature has a job. Nothing is there to pad a demo, and anything that can wait for a later release does.
Good to use
Appearance and interactions get attention from the first week of delivery, not as a polish pass at the end.
It describes the experience we build towards on every product. It is not a promise of sales, funding or a particular business result. Those depend on the market, and the market is yours.
A good fit, and a courteous no.
A good fit
Not for us
Bring the problem you understand.
A short call to see whether Planning is the right next step. No preparation needed, and nothing is signed on the call.
- 01
Send a message
Your name and email are all we need.
- 02
Have a short call
No preparation. We see if Planning fits.
- 03
Get a written proposal
If it fits. Nothing starts until you sign.