Skip to content
Back to the work

Every post starts with something true to say.

The Noticed Club builds personal brands for founders and executives. Proking planned and built The Noticed Engine, the platform that captures what their clients know and turns it into LinkedIn posts in each client's own voice.

See it live at thenoticedengine.com

The hard part was never the writing.

A personal brand needs raw material: real stories, opinions and lessons. The people with the best material have the least time to hand it over.

A system that asks boring questions produces a boring knowledge base. The quality of the questions decides whether any of it works.

Founders and executives

Know their field well, but have no time to sit down and write about it.

Intake forms

Produced thin, interchangeable answers that could have come from anyone.

The Noticed Club team

Needed real stories and beliefs from each client before a single post could be written.

From one conversation to a month of posts.

The Noticed Engine interviews each client, files what they say into a knowledge base, keeps asking good questions, and gives the team a workspace to draft, approve and plan posts from it.

  1. 01

    Interview

  2. 02

    Knowledge base

  3. 03

    Voice profile

  4. 04

    Drafts

  5. 05

    Calendar

The agency overview, with invented clients

The Noticed Engine's agency overview with invented clients: what needs attention, workspace totals and the next posts.

It had to feel like an interested person.

If the interview ever felt like a form, the answers would be thin again. The product decisions were about keeping the conversation human and the output usable.

  1. 1

    A conversation, not a form

    Clients answer an AI interviewer that asks for the story behind a thin answer, using their own words, instead of filling in a questionnaire.

  2. 2

    Everything filed where it can be found

    What people say becomes typed knowledge, such as stories, beliefs, goals and lessons, grouped by client and category.

  3. 3

    The questions keep coming

    Scheduled prompts keep the knowledge base growing after onboarding, so there is always something new to write about.

  4. 4

    One workspace for the whole agency

    Drafts in each client's voice, approvals and the posting calendar sit beside the knowledge they came from.

Something true to say, every week.

The team works from each client's stories, beliefs and voice, and drafts, approves and plans LinkedIn posts in one workspace.

See it live at thenoticedengine.com
  • Each client's stories, beliefs and voice are captured once and kept up to date.
  • Posts start from something the client actually said, not a blank page.
  • The team sees every client's drafts, approvals and planned posts in one place.

Got a product like this in mind?

A short call to talk it through and see whether Planning is the right next step. No preparation needed.

  1. 01

    Send a message

    Your name and email are all we need.

  2. 02

    Have a short call

    No preparation. We see if Planning fits.

  3. 03

    Get a written proposal

    If it fits. Nothing starts until you sign.