For first-time founders in South Africa
Proking helps industry founders turn a concept into their first software product. We work with you to define how it should solve the problem, then design and build a first version your customers can use.
A short call, no preparation
You have lived with the problem. You can describe the idea in a sentence. What you need is a team to help shape how the product should solve it, then build it properly.
Plus a WhatsApp group, a shared inbox and your memory. It works because you hold it together.
An AI tool or a freelancer got you a demo. Getting from there to something customers rely on is a different job.
How we assess itYou have a concept, interested customers and the funds. What you do not have is a team to shape it and build it.
Nobody asked who uses it, what they are trying to get done, or what should wait for a later release.
Four steps, and you always know what the next one produces.
01 · No preparation
We talk about the problem, who it is for, what you have so far, and whether Planning is the right next step.
02 · Shape the product
We work with you to define how the product should solve the problem as a whole: the users, their workflows, and what belongs in the first release.
03 · Build the first version
Design, development and testing of a first version your customers can use, then help with the launch.
Today
Pending
Done
04 · Optional, monthly
After launch, we keep the product running and improving, with a monthly plan you can see.
Three first products: where the founder started, what was hard, the decision that shaped it, and how it works now.
De-Posit · Rental property
Dema IQ · Compliance screening
The Noticed Club · Personal branding
Proking Solutions made designing our new platform effortless. They were efficient, easy to work with, and consistently delivered results that exceeded expectations, often anticipating our needs without lengthy explanations. I'm looking forward to continuing to develop our product with them.
Product·2 min read
Before a feature list, a first product needs one decision: how it should solve the problem as a whole. What shaping connects, and what it does not promise.
Getting started·2 min read
You do not need a specification. What the introductory call covers, and what happens afterwards.
Prototypes·2 min read
A prototype you built yourself is worth bringing. How Planning decides what to keep, what to improve and what to rebuild before customers rely on it.
Something else on your mind? Ask it on the call, or email hi@proking.solutions.
No. A plain-language explanation of the problem and your idea is enough for the call. Shaping it into a scope and a prototype is what Planning is for.
Working out how the product should solve the problem as a whole, rather than listing features. It connects the problem, the workflows your users go through, and what belongs in the first release.
Yes. Bring it. Planning assesses what can be kept, improved or rebuilt, and nothing that still works is thrown away for the sake of starting fresh.
Planning is paid, and the Build is quoted after Planning once the scope is clear. Both are explained on the call, and you can stop after Planning.
Yes. Once it is paid for, the code and designs made for your product are yours. If you ever decide to move on, we hand over what you need to run it.
A short call to see whether Planning is the right next step. No preparation needed, and nothing is signed on the call.
Send a message
Your name and email are all we need.
Have a short call
No preparation. We see if Planning fits.
Get a written proposal
If it fits. Nothing starts until you sign.